Is A Salon Facebook Business Page The Same As A Salon Website
Salon Facebook Business Page or website? Which is the best option for you? Many salon owners have Facebook pages in place of a website because, let’s be honest, it’s easier to manage.
But is this hurting your salon? Let’s break down the pros and cons to see what would suit your salon best.
Facebook Business Page Pros And Cons
Facebook Business Page Pros
- It’s free to set up a Facebook Business page.
- Facebook allows you to add essential details about your salon, like, operating hours, telephone number, and address.
- You can allow reviews on your page to build your salon's reputation.
- You can post social content to share before and after photos.
- People can contact you through the page to book an appointment.
Facebook Business Page Cons
- You do not own your Facebook Business page.
- You are growing a follower base on borrowed land that could be suspended at any time.
- Competition is fierce. There are millions of similar salon pages to yours, so your posts will go nowhere if you don’t put out consistent quality content that engages people in their feeds.
- Fewer people are on Facebook, and the younger generation opts for other social networking sites, making it harder to find new clients.
- Most of your Facebook followers will be clients already aware of your salon.
So while a Facebook Business page can share basic information about your business, reviews, and clients' pictures, more is needed.
Where Are People Searching For Salons?
People search for salons in their local area using Google, not Facebook. So, you won't appear next to competitors if you don’t have a website linked in a Google Business Profile.
The latest stats say 90% of people visit a website before making appointments because they want to know what to expect. They also want to be able to book directly on the website instead of calling or texting to try and get an appointment. And lastly, they want to be able to buy their products online and have them delivered to their home.
Salon Website Pros and Cons
Salon Website Pros
- You have total control over your website and its content.
- Your website can grow with you as your business grows.
- A branded and inviting website builds trust with visitors and gives off a professional image.
- You are free to be your unique self and showcase what sets you apart from your competitors.
- You can claim your Google Business Profile and link it to your website. That way, you show up in local searches on Google Maps.
- You can link to third-party companies to offer online booking, e-commerce, gift cards, and more. In addition, you are increasing your revenue and keeping your business booked.
- You can link all your social channels, even building your Facebook or Instagram feed into your home page.
Salon Website Cons
- It takes time to build a good website.
- It is often costly if you use an agency.
- It requires maintenance to keep up-to-date.
- It can feel complicated.
A website might seem daunting to set up, especially if you are not tech-savvy or have a huge budget to spend. But don’t let your website dream die just yet. Instead, we will share how to make your website easy to set up and affordable.
How To Get A Easy-To-Use And Affordable Salon Website
There are two options for getting a website on a budget. The first way is to use a website builder template like Wix or Squarespace. While they are cheaper than using an agency, the time it will take to build your website will be lengthy, especially if you don’t have some technical and design skills.
The other option is to use an automated website builder, like Fisherman Websites.
- This option requires no coding skills.
- You can get a branded website in as little as one business day.
- All you need to do is give your business name and address.
- You get a secure website with all your business details.
- Customer support is available to help you edit and maintain the site.
- There is a simple, user-friendly dashboard to make quick edits or updates yourself.
All this starts at only $58 per month. Visit the website to learn more.
In conclusion, having a Facebook Business page and a website for your salon is vital, but a website doesn’t have to be expensive or time-consuming. So if you want to continue to grow your salon business and get found online, we suggest you get started today.