7 Tips For A Customer-Friendly Salon Website
Establishing a website is vital to grow your salon. A well-made home page can build your business by showing off your services and attracting new clients. The key to an effective website, however, is making sure it’s easy to use.
Focusing on the customer experience ensures people can find what they need when they visit your website. Here are some tips from our experts on how to build a customer-friendly website for your salon.
Keep Your Business Info Up-To-Date
A website is a valuable tool to promote your salon, so it’s important to ensure all the information on your site is up to date. After all, if your customers can’t trust the information on your website, they’ll have no reason to use it.
At minimum, people visiting your website should have easy access to:
- Contact information
- Business hours
This should all be updated, clearly presented, and simple to find. Your salon website should also have a booking section that is easy to use.
Transparent pricing is perhaps the most important element, as this helps you build trust with your salon clients. Customers don’t want to be surprised with prices or fees, so include as much detail as possible to make it clear how you price your services and products.
You should also make it clear what services you offer. In addition to pricing, customers visiting your website should be able to get a good idea of exactly what they can expect from your services.
Let Customers Book Online
It’s 2023, so it’s well past time to get a booking system!
Salons that only take appointments by phone, DM, or email are missing out on a new generation of clients that prefer to book online.
Consider adding a booking widget into your website to:
- Make it convenient for customers to book or reschedule appointments
- Streamline your schedule for easy management
- Spend less time disrupting client bookings by taking calls
- Monitor your most popular services to trim down your offerings and make more money
You can still offer booking via phone, email, or other methods. But make sure to use a single centralized calendar! If you don’t integrate your scheduling widget with your calendar, you’re setting yourself up for double-bookings and other tragedies down the line.
Connect to Google Business
Setting up a Google Business Profile is a vital step in creating a professional beauty business. You can set it up for free, and it gives you a more direct way of sharing your salon’s information on Google. In effect, it gives you control over what people see when they search for your salon on Google Search and Google Maps.
Connecting your website to your Google Business Profile is only half the battle. Ideally, your salon should have a presence on multiple social media platforms. For example, along with these other options, Facebook and Instagram both offer specialized business pages that you can use in tandem with your website to promote your salon and drive more traffic to your website.
Social media channels give you new ways to connect with your customer base. Use them to provide updates on special events, new services, and other promotions.
Have an Online Store
Not all salons have a ton of products to sell, but smaller companies often overlook effective ways to make money and grow their business. If you sell nail polish, hair care products, or other items, you owe it to your business to sell these products online.
A good website builder can incorporate an online store into your site. This makes it easy for customers to order from you and have products shipped directly to their homes. Amazon is more than happy to take your customers’ money, so why not operate your own store and put that money into your business?
“Hire” a Chatbot
Automated chatbots can work wonders for website navigation. They’re a resource that’s available 24/7 to help customers find what they want on your website. They may seem complex to develop, but it’s now easier than ever to implement a chatbot.
Imagine a customer who wants to schedule a hair appointment. They have questions about pricing, services, scheduling, and more. If they visit your website, the chatbot can help them navigate to the appropriate pages to get the information they need. Then, they can use the booking widget to schedule their appointment. You’ve just earned a new customer, and you didn’t have to lift a finger!
The advantage of a chatbot is that it frees up your energy and attention (as well as that of your employees) to focus on other aspects of your salon. It’s a great example of how the right website can improve your business online.
Make Your Website Mobile-Friendly
We’re firmly in the age of the smartphone. In fact, more than 60% of web traffic comes from mobile devices. In other words, your website needs to be mobile-friendly if you want it to be accessible to the majority of potential customers.
Websites today have to be designed to work just as well on a phone or tablet as they do on a desktop. This includes reformatting all text, images, links, and menus. Luckily, you don’t have to be a coder to run a successful salon site! Modern website builders like Fisherman are equipped to handle this for you.
Have Clear and Simple Design Choices
Have clear and simple design choices. This is one of the most important elements to building a customer-friendly website, and yet it is frequently overlooked. Even if creativity is vital to your brand, it shouldn’t stand in the way of straightforward, user-friendly design.
The fonts, colors, images, and other choices on your website should be consistent for your brand, but they should also be clear and legible. Remember that these design decisions affect the accessibility of your website – not just its visual appeal.
At Fisherman, our website templates are clean and modern while offering a tested and effective user experience. We’re experts in building websites that work for you while providing your business with the tools it needs to grow.
What should I put on my salon website?
At a minimum, Your salon website should include up-to-date information on your services, hours, and prices. Other features like a scheduling widget or an online marketplace can also be beneficial.
What type of websites attract most?
Written content like blog posts is the most effective way to draw traffic to your website. Video content is also effective for this purpose. Images are less effective, but still useful for growing your website’s reach.
How often should a website be changed?
A well-made website shouldn’t need to undergo major changes more than once every 2 or 3 years. However, new content – like blog posts or photo uploads – should be added to your website on a regular basis if you want to attract new customers.